Sony E-Reader Film

A 2 min motion graphic film exploring the thousands of books available to buy and read on the new Sony E-Reader.

Produced for D-Fuse the film was shown as part of a brand experience at the IFA trade fair developed by Fallon and Freestate. The trade fair environment was constructed to showcase large scale projections of 8 different commissioned films that were encapsulated by an infinity mirror setup and a digital sunset where conference attendees could arrange meetings and socialise. Graphics and images are reflected and refracted into the space as the sun goes down within a forest environment all around creating a dreamlike sense of immersion within the brands latest products.

The film takes the viewer on a audiovisual typographic journey through a mixture of classical and modern texts where type and colour fill a void with a tapestry of words and literature, leading to a product reveal as the final frame.

The Sony Reader Film went on to be published as part of the “Design Type” book available on Burge Press.

Categories:
• An Animated Film • Archives • For a Brand • For an Agency • For an Event • For Installation • For Projection • Select Work

Credits:

Cli­ent: Sony

Pro­duc­tion Com­pany – DFuse
Agency — Fal­lon & Freestate
Produced by Mike Faulkner
Design & Anim­a­tion by Paul Mum­ford
Sound by Mat­thias Kispert