Sony IFA09

A 360 video installation at the heart of Sony’s trade show offering at IFA in Berlin.

The event space was deep black with huge towers rising from the floor with mul­tiple pro­jec­tion sur­faces allow­ing us to send con­tent in a com­plete 360 degree circle across the sur­faces. Working with the new sony make.believe brand­ing we cre­ated a black void where the dot from make.beleive would give birth to an organic bac­terial like eco­logy of graphics and con­tent all care­fully synced to a beau­ti­ful 8.1 sur­round sound design by Andy Visser

• Archive • Audiovisual • Installation • Selected Work


Format: 11k Pro­jec­tions
Dur­a­tion: 7.5mins
Cli­ent: Sony
Pro­duc­tion Com­pany: DFuse
Agency: Freestate
Dir­ec­ted by: Paul Mum­ford Mike Faulkner
Agency Dir­ector: Adam Scott & Jeremy Hutchison
Audio Design: Andy Vis­ser
Dfuse Tech­nical Dir­ector: Toby Harris