Jason Mraz Tour Visuals

Jason Mraz
Animated tour visuals for the Jason Mraz 2012 Stadium Tour of USA and japan.
Produced for Immersive as part of the “Love Is A Four Letter Word” world tour –  the fourth studio album by the American singer-songwriter Jason Mraz. The album received hit reviews and generated a huge following across Asia with dozens of tour dates filling stadiums worldwide. Labmeta produced the animated video for the track “Dynamo of Volition”, to be displayed on a giant LED triptych of triangular prisms – LED screens on the front and light boxes on the back faces.
Taking the upbeat tone of the song and interpreting the lyrics as a continual struggle to be positive we created a pop and neon inspired flower stem that grows and grows only to be wrapped up inside a vine before the flower shoots upwards towards the sky.
Client: Jason Mraz
Agency: Immers­ive
Dir­ec­tion & Anim­a­tion: Paul Mumford