Nike Magista X

An online and retail film exploring the qualities of the latest Magista shoe for Nike.

Produced with Intro Graphics UK and directed by Julian Gibbs, the film riffs on Nike’s latest Football X campaign, taking football to the streets, the backstreets and the urban centres of the Nike world, combining gaming culture, a punk attitude and a killer instinct for strategy.

• Archive • Branding • Selected Work


Nike Creative Director: Gary Horton
Agency: Intro-uk
Agency Director: Julian Gibbs
Design & Animation: Paul Mumford