Uniqlo HeatTech x Labmeta

A retail film produced for Uniqlo’s Madison Ave Store. Produced in collaboration with MPCreative Agency based in New York, the film explore the patterns and emotions of thermographic patterns through the logo of the Heat Tech product line drawing upon abstract expressionism and digital scanning processes.

Agency Director: Gabriel J. Villasmil
Agency: MPCreative NY
Direction & Animation: Paul Mumford

 

Categories:
A Campaign, • A Film, • An Artwork, • For a Brand, • For an Agency, • For Retail, • Selected Work

A series of images developed for the the Dhol Chants release by David Roocroft in 2016. Working inside a dystopian scifi narrative developed in collaboration with David the images play with ideas of fashion as camouflage, commodification, ubiquitous scanning, and overpopulation.

The images form part of a new series of speculative objects looking to our future….

Directed by Paul Mumford
Music by Dhol Chants (dreamprecinct@gmail.com)


A series of animated GIFS developed from the official Uniqlo x Disney “Magic for All” campaign. Each garment is branded from a famous disney film and required a simple graphical language to be developed to situate each photo sequence in the world of the movie.


Working with FIELD for the Nike Brand Design team, Paul Mumford assisted in the development of their new visual language for American Football, shifting the image of the sport from aggressive to strategic. The development work resulted in a new Global Design Directive for Nike NFL titled Untouchable Speed: A minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

The early development work went on to create a suite of films, retail installations, online and social media assets to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015.

Commissioned by Nike Brand Design + Nike EHQ

Produced by FIELD
Creative Direction by Marcus Wendt
Design and Animation by Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm
Sound Design by Jochen Mader
Documentation by James Medcraft
Production by Valtteri Laihanen
Retail Design by Millington Associates


Back in 2008 I did some work with DFuse for the IFA: the world’s largest con­sumer elec­tron­ics event. The original commission from Dfuse was to create a typographic film exploring the latest Ebook reader from Sony. In 2014 the work went on to be published in the book titled “Design Type” by the Burge Agency!

The original work is available online here

Cli­ent: Sony
Pro­duc­tion Com­pany – DFuse
Agency — Fal­lon & Freestate
Dir­ec­ted by Mike Faulkner & Paul Mum­ford
Anim­a­tion by Paul Mum­ford
Audio Design by Mat­thias Kispert.

Categories:
A Set of Designs, • For a Book

Tekton is an ongoing collaboration between Labmeta and DFuse exploring the materiality and temporality of light in motion. Multi-layered light-emitting objects are organised into kinetic structures that are governed by algorithmic systems. As the mechanics of the devices are rendered invisible, traces of light remain. The fragile binaries of disorder and pattern, light and dark, harmony and disarray, human and machine become delicatly balanced as they are stabilised in motion and ghost-like images hang in the air.

Tekton One Three functions as a machine that prints light in space: A strip of LEDs is put in vertical motion by a motor, while the LEDs themselves are programmed with touch designer to emit sequences of light in horizontal patterns. In the relationship between these two directions of movement, between light transversing space and afterimage imprinted on the retina, various complex patterns emerge. Dots, lines and curves overlap to create traces of movement, light and dark, pattern and disorder, harmony and dissonance.

Tekton One Three:

Kinetic Light Sculpture, 2ch Sound
Created by Mike Faulkner & Paul Mumford
Model by Toby Harris
Sound by Matthias Kispert


Nike Football X

Mercurial and Magista remixed.

A pair of retail films produced for Nike’s global stores. Produced while working at Intro-uk in London while developing animation, design and custom glitch effects for the Magista remix film.

Nike Creative Director: Gary Horton
Agency: Intro-uk
Intro Director: Julian Gibbs
Design & Motion Graphics: Paul Mumford & James Taylor

 

Categories:
A Commercial, • For a Brand, • For an Agency, • Selected Work

A series of images and motion graphic films exploring the movement, power and grace of a Caroline Wozniacki playing tennis.

Produced while working with FIELD and Made Thought for the latest Adidas by Stella McCartney Barricade SS15 campaign, launching at the Australian Open.

Creative Direction by Made Thought
Graphics and art direction by FIELD
Design and Animation by Paul Mumford
Film and Edit by Made Thought
Production by Vera-Maria Glahn and Maran Coates
Sound design by Audionerve


“Strokes of Creativity” is a dynamic video installation developed for the Great Festival of Creativity, a showcase of the best of British talent in Istanbul, while working at Field.io in London as an art director and designer.

A series of expressive animations capture the creative process in areas as diverse as fashion, design, and luxury; technology, innovation, education. With a custom playback system driven by the event schedule, the Welcome Installation announces events of the upcoming hours with a clean graphical overlay.

Client: Jack Morton
Creative Direction and Production: FIELD
Art Director: Paul Mumford
Animation: Antar Walker, Misha Shyukin, Paul Mumford, Chris Davenport
Houdini Development: Pete Wallace, Maxime Causeret and Claire Pegorier
Software Development: Patrick Fürst
Sound by Audionerve
Photography by 8interactions


Tekton is a series of audi­ovisual works exploring kinetic light machines, produced as a collaboration with Mike Faulkner from DFuse.

Digital machines are created with machine like movements and constraints so they can be performed to reveal emer­gent pat­terns of light, rhythm and form in a recurs­ive inter­ming­ling between human and machine.

Initially beginning as a series of animated films the project has expanded into an audiovisual show which has featured at Multiplicidades in Brazil, STRP Bienalle in Eindhoven and the Punto y Raya Festival in Iceland.

Cre­ated and Per­formed by: Paul Mum­ford, Mike Faulkner & Mat­thias Kispert


Tekton is a series of audi­ovisual works exploring kinetic light machines, produced as a collaboration with Mike Faulkner from DFuse.

Digital machines are created with machine like movements and constraints so they can be performed to reveal emer­gent pat­terns of light, rhythm and form in a recurs­ive inter­ming­ling between human and machine.

One-Eight is one in a series of animated films exploring the mechanical motions and patterns of a light machine.

Conceived by: Paul Mum­ford, Mike Faulkner
Created and Animated by: Paul Mumford
Sound: Mat­thias Kispert


Tekton is a series of audi­ovisual works exploring kinetic light machines, produced as a collaboration with Mike Faulkner from DFuse.

Digital machines are created with machine like movements and constraints so they can be performed to reveal emer­gent pat­terns of light, rhythm and form in a recurs­ive inter­ming­ling between human and machine.

Zero-Nine is one in a series of animated films exploring the mechanical motions and patterns of a light machine.

Conceived by: Paul Mum­ford, Mike Faulkner
Created and Animated by: Paul Mumford
Sound: Mat­thias Kispert

 


Tour Visuals for Dizzee Rascal and his headlining performance at the 2013 iTunes Festival with Jessie J at the Roundhouse in London.

Directed and Animated by Paul Mumford
Client – Light Rhythm Visuals


An animated timeline of Intel’s microprocessor history and it’s impact on technology. Produced for the product launch of the new Pentium i7 processors and Installed as part of a launch event in Paris at the La Gait Lyrique.

Client – Light Rhythm Visuals
Animation – Paul Mumford


A series of back­ground visu­als for the 2013 Proms in the Park event fea­tur­ing Bryan Ferry, BBC Con­cert Orches­tra, Red Hot Chilli Pep­pers and Joseph Calleja.

Client: Light Rhythm Visu­als
Anim­ated by: Paul Mumford


A series of stings and interstitials for BBC Radio 2 and the sum­mer proms event “A Fest­ival in a Day” in Hyde Park, Lon­don. Fea­tur­ing Smokey Robin­son, Jessie J, James Blunt, Manic Street Preach­ers and many more.

Client: Light Rhythm Visu­als
Dir­ec­ted & Animated by: Paul Mumford


MckNasty was a semi finalist in the hit TV Show “Bri­tains got Tal­ent” with his high tempo, solo Drumming and DJ performance, performed with beat synced animations produced by Paul Mumford which were triggered by MIDI signals from the individual drums and displayed across on stage LED towers.

Client: Light Rhythm Visu­als
Dir­ec­ted & Animated by: Paul Mum­ford
Per­former: MckNasty


The Sneaker Deck project is a 90 Second Online Commercial created for the brand “Footlocker” as an in-store concept of an interactive dance floor; a digital interface for creating music with your shoes. The installation and film were directed by Marshmallow Laser Feast with UI design, animation and post production support from Paul Mumford and James Merchant.

Each type and colour of shoe triggers a different flavour of interface on the dance floor allowing different dance styles and modes of interaction.

Agency: Pretty Bird
Pro­duc­tion Com­pany: Marsh­mal­low Laser Feast
Dir­ec­ted by: Marsh­mal­low Laser Feast
Anim­a­tion: James Mer­chant & Paul Mum­ford
Music: Si Begg


Flexure is a realtime animated film and dual screen installation by Davide Quayola, produced for Nike and the Milan Design Festival, with animation and post production support by Paul Mumford.

The work is cre­ated with the cus­tom real­time soft­ware “Parti­tura”, built in vvvv and developed as a col­lab­or­a­tion between Quay­ola and Natan Sin­i­gaglia over the past sev­eral years. The pro­cess involved manip­u­lat­ing and set­ting up time driven data streams to gen­er­ate the motion of the object in a real­time loop of flexing.
Artist: Davide Quay­ola
Real­time Soft­ware Development : Natan Sin­i­gaglia
Anim­a­tion & Post Production: Paul Mumford & Davide Quayola


Tekton is a series of audi­ovisual works exploring kinetic light machines, produced as a collaboration with Mike Faulkner from DFuse.

Digital machines are created with machine like movements and constraints so they can be performed to reveal emer­gent pat­terns of light, rhythm and form in a recurs­ive inter­ming­ling between human and machine.

One-Six is one in a series of animated films exploring the mechanical motions and patterns of a light machine.

Conceived by: Paul Mum­ford, Mike Faulkner
Created and Animated by: Paul Mumford
Sound: Mat­thias Kispert