SneakerDeck

The Sneaker Deck project is a 90 Second Online Commercial created for the brand “Footlocker” as an in-store concept of an interactive dance floor; a digital interface for creating music with your shoes. The installation and film were directed by Marshmallow Laser Feast with UI design, animation and post production support from Paul Mumford and James Merchant.

Each type and colour of shoe triggers a different flavour of interface on the dance floor allowing different dance styles and modes of interaction.

Agency: Pretty Bird
Pro­duc­tion Com­pany: Marsh­mal­low Laser Feast
Dir­ec­ted by: Marsh­mal­low Laser Feast
Anim­a­tion: James Mer­chant & Paul Mum­ford
Music: Si Begg

Categories:
• A Commercial • Archives • For a Brand • For an Agency • For Broadcast • For the Web