Animated content for a projection mapping, live television, stage design.

Produced and directed for Immersive as part of Whizkid TV’s live telethon fundraiser on channel 4. SU2C is a global fundraising programme that partnered with Cancer Research UK to fund critical clinical trials across the UK by staging a 4 + hour live broadcast involving stars such as Davina McCall, Allen Carr, Dr Christian Jensen, Gwyneth Paltrow , Samuel L Jackson, Leona Lewis, Cheryl Cole and many more.

Over the entire evening of the broadcast animated content was projection mapped onto the set, changing with every performer and periodically revealing the total amount of money raised in special performance moments that were enhanced with the projection. Key visual moments included music performances from Leona Lewis with the cancer choir and Cheryl Cole’s performance of her latest single.

The entertainment helped to raise a record breaking £7,152,386 for research into cancer amid peak viewing figures of 2.3million people.

• A Set of Animation Loops • A Set of Designs • An Animated Film • Archives • For a Music Artist • For an Agency • For Broadcast • For Installation • For Projection • Select Work


Client: Channel4

Production Company: Whizkid Productions
Agency: Immers­ive
Dir­ec­ted by: Paul Mum­ford & John Munro
Technical Director: Mark Calvert
Produced by Paul Mumford
Animation & Design: Mar­tin Farragasso, David Johnson, Mr Kaplin, Markos Kay, Jordi Pages, Jesse Roff, Esteban Diacono, Nik Roy
Sound Design: Mark Owens & Adam Janota Bzowski