Animated content for a projection mapping, live television, stage design.
Produced and directed for Immersive as part of Whizkid TV’s live telethon fundraiser on channel 4. SU2C is a global fundraising programme that partnered with Cancer Research UK to fund critical clinical trials across the UK by staging a 4 + hour live broadcast involving stars such as Davina McCall, Allen Carr, Dr Christian Jensen, Gwyneth Paltrow , Samuel L Jackson, Leona Lewis, Cheryl Cole and many more.
Over the entire evening of the broadcast animated content was projection mapped onto the set, changing with every performer and periodically revealing the total amount of money raised in special performance moments that were enhanced with the projection. Key visual moments included music performances from Leona Lewis with the cancer choir and Cheryl Cole’s performance of her latest single.
The entertainment helped to raise a record breaking £7,152,386 for research into cancer amid peak viewing figures of 2.3million people.