Uniqlo Heat Tech

A retail film exploring the Heat Tech product line of Uniqlo’s winter clothing collection.

Produced for Uniqlo’s Madison Ave Store together with MPCreative agency based in New York. The film explores the patterns and emotions of thermographic patterns through the logo of the Heat Tech product line drawing upon abstract expressionism and digital scanning processes.

Developed to be shown in store at multiple NYC locations including elevators, escalators and in-store LED screens.

Categories:
• A Campaign • A Film • An Artwork • Archives • For a Brand • For an Agency • For Retail • Select Work

Credits

Agency: MPCreative NY
Agency Director: Gabriel J. Villasmil
Design & Animation: Paul Mumford