Nike Untouchable Speed

Art Direction and visual development for a Nike brand development project.

Working with FIELD for the Nike Brand Design team, we assisted in the development of their new visual language for American Football, shifting the image of the sport from aggressive to strategic.

The development work resulted in a new global design directive for Nike NFL titled Untouchable Speed: A minimalist and classical new concept for graphics, photographic style and composition, focused on the athleticism and tactical finesse of the sport, and inspired by the heroism of Greek sculpture.

The early development work went on to create a suite of films, retail installations, online and social media assets to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015.

Categories:
• A Campaign • A Set of Designs • Archives • For a Brand • For Retail • For the Web • Select Work

Credits

Commissioned by Nike Brand Design + Nike EHQ
Produced by FIELD
Creative Direction by Marcus Wendt
Art Direction by Paul Mumford
Design and Animation by Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm
Sound Design by Jochen Mader
Documentation by James Medcraft
Production by Valtteri Laihanen
Retail Design by Millington Associates