Addidas
A Series of Kinetic Brand Films
w/Field.io

A series of images and motion graphic films exploring the movement, power and grace of a Caroline Wozniacki playing tennis.

Produced by FIELD for Made Thought and Adidas. Part of the Stella McCartney Barricade SS15 campaign, launching at the Australian Open.

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Each image is the result of a procedural animation system driven by the reconstructed movement of the tennis player to produce a data inspired visualisation of the forces and motion at work.

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Credits

For Made Thought and Adidas

Graphics & Art Direction by Field.io

Design & Animation by Paul Mumford

Produced by Vera Maria Glahn and Maran Coates

Sound Design by Audionerve

Addidas x StellaMcCartney - Kinetic Brand Films