Ericsson are a company at the forefront of 5G and wireless technology. They were building a new conference centre "T21" to act as a meda, training and sales hub and approach Studio Found to help them realise the brief for giant 12K content to fit everything from LED walls, and conference screens to brochures and social media.

Lab-Meta were approached as motion design patners to explore the form and energy of the ‘Econ’, the visual mark found within their logo.. The idents aimed to immerse the audience in inferred energy and movement of Ericsson’s ethos; Connected, Transformational, Impactful and Exponential.

Viewers follow the capsules’ journey through striking ambient scenes before reconnecting to the iconic Econ.

Credits

Client: Ericsson
Agency: Super Union
Production: Found Studio
Sound Design: Echoic Audio
Motion Design: Labmeta
Direction: Paul Mumford
FX: Tim Bacon & Elliot Johnson