MTV Bloom
A Film for Quayola

An audiovisual film developed for the digital artist Quayola.

The work was an investigation into the icons of Rome’s renaissance architecture. Through a combination of photographs and computer-generated graphics we created a series of images where the subject is de-contextualized from its historical and cultural implications.

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Quayola had recently been awarded a commission by onedotzero for the MTV Bloom competition and was looking for an animation partner to help deliver the project. He approached Labmeta to help build a creative process for deconstructing photographs of architectural spaces ready for animation.

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A process of metamorphosis transforms the architectural matter. Its solid three-dimensional spatiality mutates into an ephemeral two dimensional skin made of geometrical shapes and colors, obtaining a new incompact reality.

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Credits
A Film by Quayola
Commissioned by onedotzero

Animation by Labmeta & Quayola
Sound by Simone Lalli

MTV Bloom - A Film by Quayola