AdidasxStellaMcartney

Adidas x StellaMcCartney

A series of images and motion graphic films exploring the movement, power and grace of a Caroline Wozniacki playing tennis.

AdidasxStellaMcartney
AdidasxStellaMcartney

Produced with FIELD for Made Thought and Adidas. Part of the Stella McCartney Barricade SS15 campaign, launching at the Australian Open.

AdidasxStellaMcartney

Each image is the result of a procedural animation system driven by the reconstructed movement of the tennis player to produce a data inspired visualisation of the forces and motion at work.

AdidasxStellaMcartney
AdidasxStellaMcartney
AdidasxStellaMcartney

Credits

For Made Thought and Adidas
Graphics & Art Direction by Field.io
Design & Animation by Paul Mumford
Produced by Vera Maria Glahn and Maran Coates
Sound Design by Audionerve