The Future Laboratory

The Future Lab

The Future Laboratory

A series of audiovisual films for web and trends briefing events.

The Future Lab
TheFutureLab_MultipleStates

The Future Laboratory were a trends consultancy looking to update their brand and offering through the launch of a new web site. To accompany each of their core services they needed rich and evocative media to help communicate their working methodology and research processes.

The Future Lab

We devised a series of six audiovisual films using procedural animation & generative modeling tools to create machine like visualisations of processes and systems at work.

TheFutureLab_BrandDNA
The Future Lab
The Future Lab
The Future Lab

The films explore the topics of strategic research, ethnography, multiplicity, mapping communication, synchronicity and curation.

The Future Lab
The Future Lab
The Future Lab
The Future Lab
The Future Lab
The Future Lab
The Future Lab

The result was a suite of motion design assets that were used across the website, live trend briefings and social media campaigns. Each film was a combination of the white laboratory visual mixed with elements of the physical or human in working systems.

The Future Lab
The Future Lab
The Future Lab
The Future Lab
The Future Lab

Credits

For The Future Laboratory
Design & Motion by Labmeta
Directed by Paul Mumford
3D Artists Peter Tomaszewicz & Chanikul Dechpholkang
Produced by Annie Kwan
Sound Design by Tim Cowie