MTV Bloom

MTV Bloom

An audiovisual film developed for the digital artist Quayola.

MTV Bloom

Quay­ola had recently been awarded a commission by onedotzero for the MTV Bloom com­pet­i­tion and was looking for an animation partner to help deliver the project. He approached Labmeta to help build a creative process for deconstructing photographs of architectural spaces ready for animation.

MTV Bloom
MTV Bloom

The work was an investigation into the icons of Rome’s renaissance architecture. Through a combination of photographs and computer-generated graphics we created a series of images where the subject is de-contextualized from its historical and cultural implications.

MTV Bloom
MTV Bloom

A process of metamorphosis transforms the architectural matter. Its solid three-dimensional spa­ti­al­ity mutates into an ephemeral two dimensional skin made of geo­met­rical shapes and col­ors, obtain­ing a new incom­pact real­ity.

MTV Bloom
MTV Bloom
MTV Bloom
MTV Bloom
MTV Bloom

Credits

A film by Quayola
Commissioned by onedotzero
Animation by Labmeta & Quayola
Sound by Simone Lalli