UniqloHeatTech

Uniqlo

An audio visual brand film exploring the Heat Tech product line of Uniqlo’s winter clothing collection.

UniqloHeatTech
UniqloHeatTech

Situation:

UniqloHeatTech

The Ask:

Uniqlo Heat Tech
UniqloHeatTech
UniqloHeatTech
UniqloHeatTech
UniqloHeatTech
UniqloHeatTech
UniqloHeatTech
UniqloHeatTech
UniqloHeatTech

Produced for Uniqlo’s Madison Ave Store together with MPCreative agency based in New York. The film explores the patterns and emotions of thermographic patterns through the logo of the Heat Tech product line.  Teh visual draws upon abstract expressionism and digital scanning processes.

Developed to be shown in store at multiple NYC locations including elevators, escalators and in-store LED screens.

UniqloHeatTech

Credits

For Uniqlo & MPC Creative NY
Art Director: Gabriel J. Villasmil
Design & Motion by :Labmeta
Motion Design: Paul Mumford