A 2 min motion graphic film exploring the thousands of books available to buy and read on the new Sony E-Reader.
Produced for D-Fuse the film was shown as part of a brand experience at the IFA trade fair developed by Fallon and Freestate. The trade fair environment was constructed to showcase large scale projections of 8 different commissioned films that were encapsulated by an infinity mirror setup and a digital sunset where conference attendees could arrange meetings and socialise. Graphics and images are reflected and refracted into the space as the sun goes down within a forest environment all around creating a dreamlike sense of immersion within the brands latest products.
The film takes the viewer on a audiovisual typographic journey through a mixture of classical and modern texts where type and colour fill a void with a tapestry of words and literature, leading to a product reveal as the final frame.
The Sony Reader Film went on to be published as part of the “Design Type” book available on Burge Press.